How should a fashion brand manage returns?
A fashion brand should treat most returns as exchanges waiting to happen: offer the right size first, then another product or store credit, and a refund last — and record the size reason as structured data so the next order fits. ResReturn does this with an exchange-first portal, instant credit on first scan and a body-area reason picker, and can feed those reasons to YourSizer's size recommendations.
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- Fit is the biggest reason apparel comes back, and free-text reasons hide which size, which body area and which product.
- A refund-first portal sends revenue out of the door even when the shopper only wanted another size.
- Seasonal items lose value every day they sit in a returns queue.
- 01
Pick item & reason
The shopper selects the item and taps where it didn't fit — shoulder, chest, waist or hip — and in which direction.
- 02
Offer the right size
The portal leads with the same item in the right size or a different variant, then other products.
- 03
Credit before refund
Store credit with an optional bonus comes next; the refund is the last rung.
- 04
Release on first scan
Instant credit or the exchange ships when the carrier first scans the label.
- 05
Learn from the reason
Reason hotspots per product show which sizes run small; the fit layer uses them for recommendations.
Features involved
- Exchange-same and different-product exchanges
- Body-area size reasons (structured)
- Store credit with bonus
- Instant credit on first scan
- Reason hotspots by product
- Optional YourSizer fit layer
What to measure
- Share of returns resolved as exchange or credit
- Fit-related returns as % of all returns, per product
- Days from return request to re-sale
- Recovered revenue per month
Frequently asked questions
What return rate is normal for fashion e-commerce?
Apparel has some of the highest return rates in e-commerce; benchmarks vary by category and market, so compare per category rather than against a single number. Our benchmark article lists published ranges.
Can ResReturn reduce fit returns, not just process them?
Yes, in two ways: exchange-first resolution keeps the sale when the size is wrong, and structured body-area reasons can feed YourSizer's size recommendations so fewer wrong sizes are ordered.
Does it work on Ticimax?
Yes. Ticimax, Shopify and ikas are live; T-Soft is in early access and WooCommerce is coming.